Urban Decay is here to rock Malaysia once more with the launch of its first flagship store in Suria KLCC. The much anticipated free standing store officially opened its doors on 13th October 2015. Fans of Urban Decay even skipped school and work just to come to the store – which is an absolute flattery to the Urban Decay team.
The opening of the store is a part of the Urban Decay team’s brand building strategy in 2015 to increase brand awareness. It is also a channel to express and present the brand in its pure environment where customers are able to experience the full glory of Urban Decay. Being Malaysia’s #1 shopping mall with its high concentration of locals and tourists, Suria KLCC is indeed the strategic location to open up their new and dazzling store. You will find exclusive-to-the-store products and limited editions items that you can’t find anywhere else. If you are a fan of the brand or one of the UD Junkies as the team termed it, there’s more and more reason to get your excitement on full speed again; the store will not only be limited to just beauty products, but also lifestyle items such as T-shirts and bags – all additional fun things to keep the fans going wild.
“As Urban Decay is still fairly new with the free standing store model, we’re still learning the ropes as we go, but with a team of passionate people and working for a brand that knows the best way to interact with customers and cultivate fans, we’re positive that this new store will bring a new chapter of success to the brand.”
Sabrina Loh, Senior PR and Digital Executive, Urban Decay Malaysia
Congratulations to the Urban Decay team on reaching yet another milestone and don’t forget to drop by the Urban Decay flagship store in Suria KLCC to experience the manifestation of Urban Decay’s beauty with an edge mantra. The staff of L’Oréal Malaysia also has the privilege to get 30% discounts on all products.