NYX Professional Makeup, launched its first-ever online flagship store to cater to the new generation of makeup lovers. The store grand opening was located at IOI City Mall Putrajaya on 24th May.
As a digital-native brand with a global online community made up of millions of beauty fans, the NYX Professional Makeup store was created for today's makeup consumers who are adapting the skills and the tools of professional makeup artists to their own personal styles. Recognizing that these new artists are often self-taught and love to share their makeup styles with the world, NYX Professional Makeup store celebrates makeup artistry by offering a complete line of affordable professional makeup, new digital technology features and an interactive approach that puts techniques and tools directly into the hands of shoppers.
"We're very excited about this new chapter for the brand and are proud to create a space where fans can come play, learn and share their love for NYX Professional Makeup,"
Manashi Guha, General Manager, Consumer Products, L’Oréal Malaysia.
The NYX professional makeup store features include interactive NYX beauty bars, digital community wall, and innovative use of digital imagery and social media content throughout the store. By developing these first-to-market technological innovations, the NYX Professional Makeup stores will bring the excitement and energy of the online beauty world into the retail space.
The new NYX Professional Makeup store will be a playground for beauty junkies who love to have fun with makeup and become a part of NYX Professional Makeup community. NYX Professional Makeup store is located in IOI City Mall, Putrajaya, Lot G71, Ground Floor.