This year, Giorgio Armani celebrates 20 years success of ACQUA DI GIO HOMME, the iconic fragrance which empowers men and makes them feel at their best since 1996. With over 25 million units sold in the world since its launch, ACQUA DI GIO for men has become the number one fragrance for men worldwide, confirming men’s exceptional addiction to this perfume.
To celebrate such important milestone, a PR event was held on March 2nd, at KLCC Centre Court and the first biggest fragrance bottle replica at a massive 177.59m³ was constructed based on a mix of materials such as wood, metal and clear acrylic.
Members of media, celebrities and social influencers celebrated the anniversary and were invited to experience the signature scent from ACQUA DI GIO HOMME. All guests were in awe with the making of the gigantic bottle replica video.
The gigantic bottle replica also gained into the Malaysia Book of Records for the title: Biggest Fragrance Bottle Replica. It is certainly a great milestone to achieve for ACQUA DI GIO HOMME.
“Congratulations again to ACQUA DI GIO HOMME for celebrating 20 Years Anniversary of the very iconic fragrance. What better way to celebrate the anniversary by creating a giant replica of the iconic fragrance bottle here in KLCC Centre Court and to have it enter the Malaysia Book of Records as the biggest fragrance bottle replica in Malaysia. So congratulations once again to the entire ACQUA DI GIO HOMME team, well done.” by Ms Lau Sook Ping, GM of L'Oreal Luxe.