HAIRDRESSERS AGAINST AIDS IS AN ADVOCACY PROGRAMME SPONSORED BY THE L'ORÉAL FOUNDATION ENTERPRISE AND UNESCO EMPOWERING SALON PROFESSIONALS WORLDWIDE TO USE THEIR UNIQUE RELATIONSHIPS WITH THEIR CUSTOMERS AND COMMUNITIES TO BECOME A RESOURCE TO INTERACT, EDUCATE AND HELP PREVENT THE SPREAD OF HIV.

TOGETHER, WE CAN BECOME A POWERFUL VOICE - FOR A BEAUTIFUL WORLD WITHOUT AIDS.

Since 2005, All 5 brands of our Professional Products Division (L’Oreal Professional, Kerastase, Redken, Pureology & Matrix) plays a major part in this global prevention education campaign. It focuses on raising awareness and providing information by introducing HIV/AIDS prevention modules as part of our hairdressers’ professional training courses. Once they have received the training, our hairdressers go on to play a fundamental role, in their turn, in awareness raising and education.

Hairdressers make up a large part of the local community and their relationships as confidantes to their customers enables them to play a powerful role in communicating vital information for the prevention of HIV/AIDS. With the advocacy campaign, “Use your voice, use your power for a BEAUTIFUL world without AIDS”, our mission is to inspire all hairdressers to use their voice and power to generate public awareness about AIDS.

Please visit http://www.hairdressersagainstaids.com to learn more.