Since 2005, All 5 brands of our Professional Products Division (L’Oreal Professional, Kerastase, Redken, Pureology & Matrix) plays a major part in this global prevention education campaign. It focuses on raising awareness and providing information by introducing HIV/AIDS prevention modules as part of our hairdressers’ professional training courses. Once they have received the training, our hairdressers go on to play a fundamental role, in their turn, in awareness raising and education.
Hairdressers make up a large part of the local community and their relationships as confidantes to their customers enables them to play a powerful role in communicating vital information for the prevention of HIV/AIDS. With the advocacy campaign, “Use your voice, use your power for a BEAUTIFUL world without AIDS”, our mission is to inspire all hairdressers to use their voice and power to generate public awareness about AIDS.
Please visit http://www.hairdressersagainstaids.com to learn more.